More designs out of Eider brand in the 2nd half of the year after a design in the 1st half of the year & model Lee Minho ‘line’ collaboration showcase gaining hot responses.
Lee Minho’s more design product line is direct product planning & design & Lee Minho actively participated been developed on the basis of this ideas was presented. Maybe introduced thae outdoors,camping,travelling,everyday life etc to wear comfortable casual style than a typical mountain-climbing style,says Lee Minho & the details reflected the ideas. Collaboration showed Lee Minho’s line in the 1st half of the outdoors waterproofs,windproofs,breathable & functional basis of the practical & trendy design for young people gained response to added selling from all branches & online selling gained to the top. Women’s expended line-up in the 2nd half. jackets,t-shirts,pants ets published total 7 products.
Benefits from the sale of Lee Minho’s product line collaboration given for charity to the needy.
Marketing & Design team leader said,”Nowadays,outdoors models aren’t merely pictorial or TV CF shoot models & presenting ideas directly on the product,brand & image to be outgoing,more active role as a design collaboration with Lee Minho through their own sense of fashion & a good representation of the part you want as consumers,young & sensual style of Lee Minho’s supporters,as well for consumers receiving good attention”,he said.
source : TOPSTARNEWS.