Jeonbuk Bokbunja Food Coorporation & Gochang Black Raspberry Research Institute work together for a new health drink that will be imported to Japan market & Lee Minho has been invited to be the endorsee. The new product will be targetting women from the 20s until 30s & hope that the product can capture the whole Asia regions market. Lee Minho will be working together with the team for a new flavour & style as well as the packaging of the product. It is different from the previous products as it is specially designed for the young people. The official also revealed that the collaboration between Lee Minho & the team is different from the traditional marketing strategy that adopted by large corporations. this is because it creates an opportunity for the small-medium enterprises to enjoy the benefits (from the collaboration) & also help people that work in agriculture & re-processing industries.
source : news1.kr
Chinese Translation by : galaxyfeng41 @ baidu Lee Minho
English Translation by : chloe @twitter.com/ochloe